No. Sepals fits businesses that haven’t formalized their sales incentive strategy and mature programs that still rely on disconnected tools. The Program Planner helps a team choose a focused first program; the platform then makes the rules repeatable and measurable.
Can we start small and scale later?+
Yes. Start with one sales or field group, one observable behavior and one commercial measure. Preserve a data model that can support more teams, territories, programs, products, transactions and partners later.
A focused first launch reduces risk while giving the organization credible evidence for the next investment.
What is a sales incentive program?+
It is a deliberate system for motivating the employees, field people, managers, technicians and optional sales partners whose behaviors influence revenue, margin, retention and customer outcomes.
It combines earning rules, goals, enablement, recognition, communication, rewards, payouts and measurement around the behaviors that move the business forward.
{
"goals":[
{"id":"diversify","t":"Diversify sales","d":"Grow the right product or service mix.","name":"Sales Diversification Program","objective":"Increase the share of priority products or services in eligible sales.","measure":"Priority-category share of net sales and cross-sell adoption.",
"focus":[["Priority products or services","Give a focus range or service line more attention.","Run a focused category promotion supported by product learning."],["More cross-selling","Help existing customers buy a second category.","Reward verified cross-sell milestones with a focused bonus."],["Better product knowledge","Build the knowledge behind the next recommendation.","Start with verified learning milestones and a fair participation leaderboard."]]},
{"id":"retain","t":"Retain customers","d":"Keep customers renewing and buying again.","name":"Customer Retention Program","objective":"Encourage repeat purchases, timely renewals and useful customer follow-up.","measure":"Repeat-purchase or renewal rate for the same eligible customer group.",
"focus":[["Renewals and repeat purchases","Recognize the next confirmed customer commitment.","Reward verified repeat purchases or renewals supported by timely reminders."],["Better customer follow-up","Keep account teams engaged before customers drift.","Recognize verified follow-up milestones alongside retained business."],["Actionable customer feedback","Use short surveys to identify follow-up opportunities.","Use short customer surveys to trigger verified account follow-up."]]},
{"id":"motivate","t":"Motivate the sales team","d":"Make valuable effort visible and rewarding.","name":"Sales Team Momentum Program","objective":"Make progress, verified performance and learning more visible and rewarding.","measure":"Participation and the share of eligible participants reaching their targets.",
"focus":[["Hitting and beating targets","Make the next performance milestone clear.","Make above-target bonus points visible with a clear progress leaderboard."],["Healthy team competition","Show fair, comparable progress on a leaderboard.","Start with comparable target-attainment leaderboards and milestone recognition."],["Learning and participation","Bring quizzes, feedback and recognition into the mix.","Start with verified learning milestones and a fair participation leaderboard."]]},
{"id":"recurring","t":"Grow recurring sales","d":"Build repeatable growth over time.","name":"Recurring Growth Program","objective":"Grow repeat or recurring revenue against comparable monthly and annual baselines.","measure":"Net recurring or repeat revenue growth, month over month and year over year.",
"focus":[["Recurring or repeat sales","Build a more consistent base of business.","Start with recurring or repeat-sales targets and a monthly growth bonus."],["Account expansion","Grow the value of existing customer relationships.","Reward verified expansion with net growth tracked against comparable periods."],["Sustained growth","Reward progress against comparable periods.","Use monthly growth targets with monthly and annual comparisons kept separate."]]},
{"id":"offseason","t":"Lift off-season sales","d":"Create demand in quieter periods.","name":"Off-Season Sales Program","objective":"Increase qualified activity and realized sales during a defined quieter period.","measure":"Net realized sales in the off-season compared with a like-for-like baseline.",
"focus":[["Earlier bookings","Make future pipeline visible without paying too soon.","Show pending points on booked work and release them only after realization."],["More sales in the quiet period","Reward confirmed business in the selected window.","Run a time-bound bonus on qualified off-season business."],["Reactivating quiet accounts","Bring an existing customer back into the conversation.","Recognize verified reactivation milestones and resulting realized sales."]]}
],
"biz":[
{"id":"mfg","t":"Manufacturing","d":"Products, categories, distributors and field sales.","people":"Sales representatives, account managers, and eligible field or dealer representatives where attribution is clear."},
{"id":"svc","t":"Industrial services","d":"Maintenance, repair, projects and recurring work.","people":"Service sales, account managers and customer-facing service specialists."},
{"id":"dist","t":"Distribution","d":"Branches, territories, product mix and account growth.","people":"Branch sales, territory managers, account managers and eligible field representatives."}
]
}