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Sales team incentive rules engine

Know what your next incentive dollar could return.

Sepals is a sales team incentive platform that helps motivate teams to perform, makes rewards transparent for the team, and makes ROI easy to measure.

Preview a program
48-hour focused implementationSOC 2 Type II controlsBuilt on URewards

Trusted by teams that turn performance into growth

HONSigniaLeapPlatform.ioTaj HotelsPGA of AmericaWheelsAquatrols
100+brands using the platform to incentivize their teams
1M+active users
60K+reward options in the catalogue
48 hoursfocused implementation

Platform figures reflect the underlying URewards platform. What the numbers mean

The operating problem

Every team, territory, product and promotion has different participants, rules, data and payouts.

Define

Set the audience, dates, rules, targets and rewards.

Handle complex eligibility and participant-specific targets without rebuilding the process in spreadsheets.

Deliver

Give every rep, field employee or partner a personal program view.

Eligibility, progress, actions, earnings and benefits, in a branded experience.

Operate

Track participation, claims, approvals, earnings and payouts.

Administration, exceptions and participant status in one operating record.

Measure

Compare participation and target behavior against a baseline.

Build evidence about which programs deserve more investment.

Imagine without Sepals

Six connected capabilities. Or six separate tools.

Sales dashboardsProgram, team and rep performance in one view.Without it: Excel, Access, SAP, NetSuite
Participant insightsWho is selling what, where — current and explainable.Without it: DMS and CRM reports
Robust rule engineEligibility, thresholds, caps and approvals in one place.Without it: ICM platforms
LeaderboardsFair, comparable competition in real time.Without it: sales performance software
Receipt uploadsOffline AI receipt reading with duplicate checks.Without it: specialized receipt tools
Personalized rewards60K+ reward options, personalized by audience.Without it: standalone rewards software

Customer proof

Programs people use. Outcomes leaders can measure.

See all case studies
The programs help us reinforce what we want to see more of and have become an integral part of our culture.
JHJulia HandAssistant VP, Affinity Federal Credit Union
The team was flexible with our program design and guided us through the entire process.
ADAnita Del CorioStars Behavioral Health Group
Automation eliminated countless hours of human-resource labor and saved thousands of dollars.
KWKaren WileyManager of Employee Relations, Love’s Travel Stops

The programs behind the results

01 / 03
Industrial distributor warehouse lead with a tabletRegional industrial distributor · Canada
Distributor growth incentives
25%average sales increase among enrolled customers — versus 5% for non-members

A points-based program gave smaller accounts a clear reason to consolidate purchases and return more often. Customer acquisition doubled after launch.

Read the story

Organizations powered by the underlying URewards platform

MarriottLove's Travel StopsGenesee & WyomingGaylord HotelsPGA of AmericaDave & Buster'sCommunity CoffeeRSMBECKcabiWheelsAffinity Federal Credit UnionPCH Hotels & ResortsLIV HospitalityGBCOpportunities, Inc.Practice GrowthCaring Senior ServiceModern Technology Solutions, Inc.Stars Behavioral Health Group
Who it's for

Built for manufacturers, service providers and distributors.

Program teams get control. Finance gets proof. Sales and field teams get clarity.

Sales operations leader reviewing team performance on a laptop
Sales & program operations

Run every program from one operating home.

  • Rules, budgets and approvals
  • Every exception in one queue
Incentives
Finance leaders reviewing program spend and margin
Finance & leadership

Know what every incentive dollar returns.

  • Spend next to margin and revenue
  • Auditable payouts
Platform
Sales rep helping a customer at the counter
Sales reps & account teams

See what to sell and what you’ve earned.

  • Points, tiers and progress
  • 60K+ reward options
Engagement
Field technician smiling on a job site
Field & service teams

Get rewarded for skills, service and referrals.

  • Training and certifications
  • Referral tasks that pay
For manufacturers
FAQs

What the numbers mean for a sales incentive buyer.

Straight answers from the team that builds Sepals.

Read all 29 FAQs
What can a focused 48-hour implementation include?

For a prepared, tightly scoped launch, Sepals can configure standard data inputs, core rules, basic branding, administrator training and launch support within 48 hours. Complex integrations, migrations or multi-program deployments require additional time.

Is Sepals only for internal sales teams?

Internal sales executives and field teams are the primary focus. When a company doesn’t want a separate channel platform, Sepals can also provide white-label partner portals with sophisticated rules, dynamic groups and tiers.

Do we need a mature incentive strategy first?

No. Sepals fits businesses that haven’t formalized their sales incentive strategy and mature programs that still rely on disconnected tools. The Program Planner helps a team choose a focused first program; the platform then makes the rules repeatable and measurable.

Does Sepals replace payroll or commissions?

No. Sepals complements payroll and commission software. It doesn’t replace regular hourly wages, salary or contractual commissions. It helps teams motivate incremental productivity and revenue above the company’s normal baseline.

Make every sales incentive trackable and every insight actionable.

See how Sepals connects employee and field behavior, incentive spend and revenue so your team knows what to improve next.